No More 24

While Colorado adults are fairly healthy, the story is starkly different for our kids. Colorado ranks 24th in the nation for our children’s level of physical activity. That’s barely better than average. LiveWell Colorado partnered with SE2 to develop a statewide outreach campaign, called No More 24, to spark a conversation about how barriers to healthy foods, limited access to outdoor recreation and physical education in schools limit kids’ ability to stay fit. Through digital, social and radio ads, as well as influencer outreach, the campaign generated almost 200,000 engagements and moved hundreds of supporters into LiveWell Colorado’s “Super Advocate” status.

Web, Email & Social Media Copy: Allison Nipert

Creative Director & Strategy: Amy Guttman

Strategy: Eric Anderson, Brandon Zelasko

Art Director: Joel Hill

Copywriter: Jay Roth