CWEE

SE2 worked with the Center for Work Education and Employment (CWEE) to support communications efforts and develop a new tagline for the organization. Since CWEE’s mission is to foster personal and professional transformation for low-income single parent families through confidence building, customized skills training and career advancement, the organization needed a tagline that conveyed their purpose, while also inspiring hope. The tagline that was ultimately selected -- Poverty’s end begins here -- was a derivation of a few of my original tagline submissions, which can be seen below.

Ending the cycle of poverty starts with us
Where poverty ends and prosperity begins
Where poverty ends and hope begins
Ending poverty starts with empowerment
Fighting poverty, building futures
Building brighter futures to end poverty
Building a brighter future to fight Denver’s poverty
A helping hand in times of need
Building futures to break the cycle of poverty

Copywriter: Allison Nipert, Katharine Brenton