Get The Facts | Vape Campaign

Vaping is the latest trend in tobacco among teens and young adults -- reaching epidemic proportions after Colorado reported the highest rate of teen vaping in the country in 2017. To help educate these younger generations about the facts and risks of vaping, I conducted research and provided insights which informed campaign concepts tested in focus groups. The leading concept from these focus groups became the Get the Facts campaign, which encourages youth and young adults to get informed before making decisions about vaping. To drive traffic to EnoughWithThePuff.com and TobaccoIsNasty.com’s vaping web pages and encourage audiences to think differently about vaping, I developed social media content and mini-campaigns for the distinct audiences.

Strategy & Research, Web & Social Content Development: Allison Nipert

Campaign Concept & Creative Director: Amy Guttman

Campaign Concept & Art Director: Matt Ciabotti

Campaign Concept & Copywriter: Ryan Johnson

Graphics Development: Nate Balfour