The Party Girl Purse

Originally a form of native advertising for the newly-launched EnoughWithThePuff.com, the Party Girl Purse was a piece of web content I developed to draw in the “Thrill-Seeking Socializer” audience of the website. This audience wants to be the life of the party, is influenced by emerging trends and wants to be “in the know,” and this article lets them feel that way, with a gentle reminder that smoking doesn’t need to fit into this image. In addition to drafting the website content and creating the images for the listicle, I also drafted supporting social media content leading social media users to the page.

Concept, Strategy, Copywriting & Execution: Allison Nipert

Social Graphics Development: Nate Balfour