How Well Are You Adulting?

To attract straight-to-work young adults to the Enough With The Puff website, I led the development of a quiz drawing on a popular phrase among young adults: “adulting.” The quiz asks questions like "What's for dinner?" and "How often do you clean your apartment?" Based on the responses, a results page generates a response that directs respondents to smoking-related resources based on their answers. I developed the concept for the quiz and copy for social media posts that directs individuals to the quiz. It remains the most effective campaign directing people to the website to date.

Concept Development, Strategy & Social Media Copy: Allison Nipert

Quiz Development: Matthew Vermillion

Graphics Developer: Nate Balfour