Enough With The Puff Website

The Colorado Department of Public Health and Environment tasked SE2 with creating a campaign with a corresponding website and social media profiles targeting straight-to-work young adults -- one of the demographics with the highest rates of tobacco use. I conducted research into this audience and based on this research developed personas for the sub-audiences that we aimed to reach with this website: two sub-groups of social smokers (also known as “deniers”) called Thrill-Seeking Socializers and Stoics. We then developed supporting digital and social campaigns, as well as robust website content, including Buzzfeed-style listicles and memes, to reach these audiences.

In addition to the page to the right, I also developed copy for the following pages: