LGBTQ

LGBTQ individuals are significantly more likely to suffer from a substance use disorder over their heterosexual counterparts. After conducting thorough secondary research on behalf of SE2, I was involved in developing the messaging and concepting for what would become the Express Yourself anti-tobacco campaign for the Colorado Department of Public Health and Environment, and continue to write social copy directing others to this campaign. My research also informed the development of Arapahoe House’s LGBTQ-focused campaign, which promoted their inclusive substance use disorder treatment programs, and I developed content and copy for social media posts and email announcements.

CDPHE:

Strategy & Research, Web, Social & Email Copy: Allison Nipert

Creative Director: Amy Guttman

Campaign Concept & Art Director: Matt Ciabotti

Campaign Concept & Copywriter: Ryan Johnson

Arapahoe House:

Strategy & Research, Web, Social & Email Copy: Allison Nipert

Creative Director: Amy Guttman

Campaign Concept & Art Director: Matt Ciabotti

Campaign Concept & Copywriter: Ryan Johnson