What Summer Trend Are You?

Once again targeting the Thrill-Seeking Socializer audience, the What Summer Trend Are You? Quiz takes a native advertising approach to draw social media users and website visitors into EnoughWithThePuff.com. I concepted and wrote this quiz, and developed social media content directing people to take the quiz. After taking the quiz, a response is generated based on their persona -- complete with a light message about how tobacco doesn’t have to fit into whatever their summer lifestyle is.

Concept Development, Quiz Development, Strategy & Social Media Copy: Allison Nipert

Quiz Programming: Laura Bernero

Graphics Development: Nate Balfour, Laura Bernero